May 17, 2023
Crafting Landing Page Process
I often get asked about my process of creating a landing page. So, in this thread, I will share my step-by-step process, from ideation to delivery.
Step 1: Define your goal
The first step is to define your goal. What do you want your landing page to achieve? Is it to increase signups, sales or something else? Once you, have defined your goal, you can proceed to the next step.
Step 2: Research
You need to understand your audience, competitors and industry trends. This research will help you to come up with a design that resonates with your audience and stands out from your competitors.
Step 3: Brainstorming
You can start by sketching out rough ideas on paper or using a Freeform on iPad. The key here is to come up with as many ideas as possible and then choose the best ones to move forward with.
Step 4: Wireframes
Wireframes are a low/high-fidelity representation of your landing page design. They help you to visualize your design and make sure that the layout and content are in line with your goals. (Yes, still designing the wireframes.)
Step 5: Visual Design
Bring wireframes to life with color schemes, typography, and images. Goal is to create an eye-catching design that aligns with your brand. Don't settle for your first concept, and avoid falling in love with it. Instead, create multiple concepts.
Step 6: Prototype and Interactions
Prototyping is crucial in product design. It allows you to test your design with your target audience and make necessary changes. For interactions use Figma, After Effects, Protopie (I'll prepare another thread for this one)